Marketing your Hostel can open so many great opportunities to boost your hostel business. A well-planned marketing strategy can mean the difference between success and failure with growing competition.
And we understand you don’t have much margin for error when it comes to marketing your hostel because you tend to be short on resources and time. There’s often no cushion to fall back on.
You put a lot of work into making your Hostel successful. So don’t let those efforts go in vain and avoid making these common PG marketing mistakes mentioned below:
Not Having A Website For Your Hostel
Not only people trust a hostel that has a website but it also helps in building credibility. And if you are thinking that creating a website is too hard and expensive, then it is not true. There are many affordable platforms like WordPress and Wix which allow you to create a simple and responsive website easily.
Not Taking Advantage of Social Media
Social media helps you in creating awareness about your hostel, generate traffic to your website, and ultimately bring tenants to your hostel. You can also interact with the hostel community and find the areas in which your hostel can be improved.
Not Keeping a Check on Your Competitors
Sometimes as a PG manager, you might think that your strategy to attract new tenants is unique but how would you be so sure of it if you have no idea what your competition is doing?
Keeping an eye on your competitors will help you develop better strategies. It provides competitive pros and cons related to other hostel owners. You should learn from their mistakes also.
“Learn from the mistakes of others.
You can’t live long enough to make them all yourself.”
– Eleanor Roosevelt.
Not Marketing The Location
This is one of the most common PG marketing mistakes that PG owners make. Tenants are interested not only in the facilities that your hostel offers but also in the area where your hostel is located.
Yes, while you should promote your high-quality food and staff service, it is just as important to promote the location your hostel is at. For instance, if there is a metro station nearby or a hospital at walking distance or supermarket right across the street, you should definitely use it to market your PG.
Not Having a Proper Marketing Budget And Strategies
Proper budgeting will keep you out of debt and it’ll also ensure you have enough money when you really need it.
Proper strategies are also necessary. For instance, you should allocate the budget during the busiest season. As a PG manager, you must be knowing the peak season of your business. It could be during the admissions process of college students or it could be during the start of a new year. So you should allocate more budget during that time to attract more tenants.
PG Marketing is essential for a hostel’s success. However, if not done the right way, it can cost you an arm and leg. Avoid these PG marketing mistakes mentioned above to save time, efforts and money!